Digital signage is used to inform and persuade, and these are being installed in public spaces all over the world. While traditionally, retail and transit systems have used this, increasingly, campuses, government institutions and corporations are finding their own ways to benefit from this increasingly affordable technology.
Companies use digital signage to welcome visitors, to show meeting schedules, or to tell employees what’s for lunch. It also has creative uses. For example, universities can remind students that registration for classes ends tomorrow, or then, they can be directed to an interactive touchscreen to find their way around campus.
As the day comes to a close, screens in your facility might show local weather and traffic so that people can plan their commutes efficiently. What you show using such systems, is only limited by what you can imagine and create.
Digital signage has several benefits. Some of them are:
- The screens are bright and show motion
- You can deliver breaking news in real-time
- You can display multiple messages and images on a screen at once
- You can change what’s on the screen throughout the day
- It is cheaper than print for large audiences
- Digital signage is better than print as the