One way for you to consider communicating on a regular basis with your clients is to be visible. One of my past clients, Terry Johnson, Owner of Johnson’s Car Wash in Wayne, MI does this very well. Throughout the day, he makes it a point to walk around and stop and talk to his clients. He knows many of them by name. He listens to them and he hears what they like and he hears what they don’t like. By walking around and talking with his clients, he has developed a solid connection with the people that sign his paycheck.
Another major benefit is that his clients feel a connection with him. “They feel special because they talk to the owner.” Is that important? You bet it is. Remember, the number one reason why a client or customer will quit doing business with your company, is because they get a feeling that you or your staff do not care about them.
Your clients want to be listened to and they want to feel appreciated. By being visible to them, your clients have access to you and they like that.
Another way to communicate with your