Monthly Archives: January 2019

About Product Innovation Concepts

Collecting data on a successful product will typically reveal that some customers would prefer the product be made with other features. That data may indicate enough design issues to cause a radical redesign of the product. A transition of this sort may significantly add to market share.

Totally new inventions may be difficult to get off the ground financially for a successful business. This route is notoriously difficult, and perhaps only for the entrepreneurs with the most dedication and a knack for vision. Be ready to deal with patent attorneys and have many lean years of difficulty.

Many innovations may only be centered on small changes, or even just aesthetic design alterations. Making straight-forward aesthetic changes is common in self defense products. Some degree of technical innovation is often combined with aesthetic improvements to make an old product style look refreshingly new.

Some products could do better to be made with multiple color and style options. This is true for many hand-held electronics designs. Plastics manufacturers may be able to accommodate the design requirements for a successful new product launch without costing your business a fortune.

A “eureka moment” will often have to be followed by dozens if not hundreds …

Make a Good Flyer

Anyone looking into renovating their homes will identify with this flyer right away. We ask them the question “Have a project in Mind?”, always qualifying them. The next line tells them what we want them to do, which is to call for a consultation.

Door hangers work really well compared to regular flyers. For one, you won’t have to worry about your message getting lost in the mail. The direct mail route is often pricey and your ad will compete with priority mail like bills. On the other hand, everyone has one front door and your ad will command their full attention.

Flyer Headline Examples
The headline is arguably the most important part of the flyer. Some people spend the most of their time trying to choose the right image that’s going to catch the attention of the customer and dazzle them with their creativity. It sounds nice. It just isn’t the case.

The reality is that we have 1 second to catch the attention of the person we’re trying to reach. We have to talk about what THEY want as opposed to what we’re offering. In the example above, Private Construction Management might not be an ideal headline. Instead, …

Make Staff Training Pay for Itself

Imagine if your stock broker could guarantee you those kinds of results. You would buy every bit of stock he would recommend.

Not only does a regular training program for key result areas result in a more productive and profitable company, it is an excellent tool for manager and employee retention.

Like the saying goes, “When you are green you grow and when you’re ripe you rot.” At the point of departure from their company, most managers and employees who are leaving, are feeling like they are going nowhere in the position they are working and they want out.

Donna Fuscaldo reported in Ragan Communications, that “Nobody accepts a position with the intent of doing the same job for his or her entire career. People want to grow professionally; if they can’t, chances are they will leave. If your company needs to attract and retain highly skilled workers, then you better make sure you are providing growth opportunities.”

I know of one engineer who wanted to take some additional company paid training that would increase his skill sets and allow him to do his job even more effectively. When he inquired about being allowed to take this training to help …

Print Advertising

Stands out

In an age when many businesses are solely using online based ads, it is possible to really get the print advertising to stand out more than ever. Direct mailers are less common, so there is a lower risk of these simply being lost with a handful of other similar ads. With creative printing techniques and a good design it is still possible to get the interest of your audience using the traditional adverting methods.


Many people still see printed advertising as the most believable and credible form of advertising. With the long history of print, it is easy for a company to build respect from campaigns simply through association of this established form of marketing. Also, getting the ads in a respected publication can further help to build trust with the audience.


Certain web-surfers are less inclined to click online ads because they believe there is a risk of scams or viruses. This negative view can seriously lower the intended reach of a campaign. But, the printed alternative has no perceived risk and readers are more likely to take an interest in the information provided.

Less expensive

Print advertising isn’t as expensive as many people seem …

Powerful Promotional Product

New Customers

Establishing your brand with a new customer is vital. They haven’t completely made up their minds about your business, and you probably have many competitors out there vying for their attention. Good promo giveaways are promotional products that will stand out in their minds as different and unique. They’re also very useful when done right. Because of the useful nature of many promo products, people can attach their brand directly to the back of their cell phones or tablets, on their person, or at their desk, so your company name will always be right there in front of them.

Repeat Customers

You probably have customers or clients who have been doing business with your company for years. Why not thank them for their loyalty with a unique gift that will be useful and that they’ll also appreciate? Something like screen cleaners or USB chargers fit this description perfectly. You’ll show your customers how much you appreciate them being faithful to your business while also encouraging them to remain loyal.


Custom promo products like screen cleaners make great giveaways. They work well as a prominent piece in a gift basket, or they are also great all on their …

Young Entrepreneurs

  1. Find your obsession. “Find your obsession” is different from “follow your passion.” Your passion is something you love doing. Your obsession is something you cannot live without doing. And there’s a difference. A passion is sometimes borne from a hobby, for example, photography. You may be passionate about photography, but when the pressure is on to make money with photography that passion can wane in the drudgery of the daily work. Conversely, if you are obsessive about photography, rarely will any part of the work seem like drudgery. Passion will burn out; obsession rarely does. Obsession is what you need when starting a business.
  2. Decide on your operational end-game. Once you find your obsession, ask yourself this: Do you want to have a “practice” or a “business?” A “practice” is a business that is dependent on your direct involvement, whereas a “business” can become independent of your involvement and still be successful. A “business” in this context is one where you can rely on the collective work of others you employ to produce income, or survive as an ongoing concern if you were unable to work in the business on a daily basis. It can be bought or sold regardless

Truth About Menu Boards

Over half of restaurant customers look to menu boards specifically to find out what’s on special. But incredibly, almost half the time the very information that these eager customers were looking for, literally with their money in their hands, was nowhere to be found! For the 80%, it’s easy to see why. Imagine how difficult it would be to change static chalkboard signage every time you change your special. For owners of digital display systems, what’s on your display can be changed at the touch of a button, with the changes automatically reflected in your POS system, too.

This disadvantage is especially crushing if your major target consumers are younger. The Millennials, perhaps the most important demographic for QSR establishments, are less set in their ways about everything, including the food that they eat. They are looking for new food experiences and your meal specials are prime candidates. Why would you want to miss this opportunity?

QSR customers are in a hurry. They won’t take a time to read lengthy explanations. That’s why pictures are essential, especially if you’re promoting a new menu item. A tantalizing vision of your latest promotional special, in all its mouthwatering glory in living color, …

Selecting the Ideal Warehousing Services

Experience in the Industry

Novice or inexperienced service providers won’t be able to combat the challenges ahead and won’t be aware of the ways to lead to the effective process, activities or outcomes. Sincere and experienced companies in the industries have a grip on the activities that can lead to effective results. They have the knowledge of how to deal with the uncertain environment or conditions and also have a good hold on correct use of the technology. Therefore, it is very much important to hire those services that have experience and idea of working in such environment.

Skilled and Educated Staff

Skilled and diligent employees are very much important under the warehousing services since they carry the each and every activity with their sheer efforts. Therefore, it is very much important to ensure that the employees and staff of such services are highly knowledgeable and dexterous and has possible ways to deal with the situations of such uncertain industry.

Highly Embedded or Equipped With Technology

The logistics and warehousing industry has been developing ever since its inception and craves for the technology that can fasten up or speed up the entire process of storage, transportation and delivery. Before hiring …

Laser Engraving Business

Business plan.

A business plan is a great way of defining your business and identifying your goals. You should prepare a business plan. Success in any business requires good planning. It helps you to raise money. It also provides you with milestones to gauge your success. It should be the first step in your laser engraving business venture.

Laser engraving system.

To venture into an engraving business, you must buy a laser engraving system. Laser systems are costly. Good laser engraving machines range from $8,000 up to over $45,000, depending on the size and energy. That’s not little money at all. It could be a lifetime investment to most people. So you should invest in a system that won’t let you down. The good thing is that it’s a one-time investment. Good laser systems last long.

A computer.

You need a good computer in your laser engraving business. You may use a desktop or a laptop. Any Windows 2000 upwards, XP or Vista operating system is recommended.

Graphic software.

A designing software program is a must-have in your engraving business. Laser engraving systems are designed to run on most Windows-based graphic software programs like CorelDraw, Adobe and AutoCad. But CorelDraw …

Increasing Business Bandwidth

Let’s first look at a description for the performance bandwidth. Performance bandwidth is both the height of accomplishment one can achieve and the lowest level of personal failure one can endure. A good example of this is Donald Trump. He has achieved success and lost everything more times than most of us can remember. Or Tiger Woods, who at the pinnacle of his career and life threw it all away on indulgence. Now in both of these cases Trump and Woods seem to come back to a state of success. Why is this? Performance bandwidth. In the same way that one will lose everything and make it back again, one will only achieve a certain level of success and either give it away, or lose it due to some circumstance that they should have known would turn out poorly. In the same way each of us has a performance bandwidth that keeps us in a certain zone of performance. Throughout our lives we will incrementally move a bit forward or backward but we usually stay within a 10% range of performance year on year. If you look at your savings, income or long-term investments you may notice these trends.