Monthly Archives: September 2018

Start a Service Business

First clients

You should understand that getting your first client is your first milestone. What you need to do is serve your first few clients very well. They should be happy. Moreover, if you want to develop a strong relationship with the clients, make sure you give them a discount.

Find a Focus

You should be different from other service providers who offer similar services. If you don’t be different, you won’t be able to make a difference. As a result, your product will not entice the potential buyers. Your clients should be able to differentiate your products from those of your competitors. This is what we mean by finding a focus.

Blogging and social media

For marketing, blogging and social media are your best tools. You should create and publish content that can validate your expertise. Today, your marketing is a lot cheaper than it was a few years ago. In the past, people had to get through strict editors and publishers in order to get the word out about their expertise. They had to write books and articles as well. Nowadays, you can post on Twitter, Facebook and your own blog. So, you don’t have to rely so …

Business Obstacles

  • No mentors: When you fail to get mentors, it means you are not looking in the right places. Mentors do not have to be the greatest business owners in the country. Even teachers and middle-level business people can guide you – as long as a person has more experience in any field, he/she is a good mentor.
  • Fear of failure/rejection/ridicule: It is normal to experience such fears especially if you are venturing into a completely new field. Not everyone will believe in you and some will express this through ridicule or mockery. Let these fears serve as your motivation to do the best you can: to work even harder.┬áThe thing is; with a support system, you will have many people who will believe in you. Remember, the most successful business people in the world defied many odds such as poverty. If they did it, such fears cannot keep you from creating a personal success story.
  • Opportunity loss: Opportunities are everywhere. When you focus on a specific goal, you definitely lose opportunities. However, when you constantly worry about losing opportunities, you will remain stuck doing everything only to end up drained and with nothing. Focus is key.
  • No commitment/no time:

Internet Advertising

This practice had received a boost especially as they appeared to be successful in the initial phases of the campaign. This was also before the beginning of the year 2014 when the search engines tightened the strictness around which Internet Advertising Ad Campaigns could be implemented in websites. Faulting websites faced penalties in the form of loss of ranking and even blacklisting in extreme cases. None were spared as the year saw even big names come tumbling down. The websites, in their turn, promptly proceeded to implement the rules. Almost all the rules, which have been attempted to be brought to force by the search engines, try to ensure one basic thing to happen – a better user experience. Internet Advertising Campaigns can help this cause and its own long term cause by ensuring that they concentrate on getting the user what they want rather than attempting to appear as many times as possible. One of the ways, of doing so, was to use keywords which are relevant to the business also and not just to the popular searches.

Concentrating on the user rather than the bots had their advantages even in the days when there was no way for …

Buy Corporate Gifts

Nowadays, business is all about promotion and competition and the world find’s the smartest and cost-effective way to deal with it in the form of Corporate Gifts. It is the perfect way to make your business partners or employees realize their importance for your company, so, they can do their work with more dedication. However, gifting can be a stressful task when it comes to buying the perfect item that satisfies their tastes and never hurt their religion in any manner.

Therefore, you have to be very careful while picking the gifting item for them. Now the biggest question is where to buy. Where you need to knock out for finding countless gifting options is something that you need to think about. There are so many places that offer you gifts but choosing among them depends upon your need, whether you need any kind of customization or not. You can make a purchase from:

Direct From The Manufacturer: There are a number of Corporate Gifts manufacturers around you that offer your classy gift items in your specific customization at a wallet-friendly price. Consulting a manufacturer is a great idea because they give you the quality product at a price lesser …

LED Sign Displays

When it comes to choosing signage that requires lighting you need to make the sensible choice. LED light bulbs are the only way to go. Not only do they come in a variety of different colours but they are environmentally friendly and energy efficient. Running a business can be extremely expensive, your lighting will probably be one of the most expensive monthly payments you will need to make. Installing LED’s throughout your shop is therefore a necessity. LEDs are designed to use 75% less power than that of an incandescent light bulb. This will help you to save an immense amount of money. There is an illusion that they do not shine as brightly as the conventional bulbs, this is not the case at all. Getting LED signs will certainly help you to attract people into your business well keeping your wallet happy.

The other important aspects about LED sign displays is that they come in a variety of different sizes. Not only can you have a big lit up sign at the front of your store, but smaller displays throughout. When you are running a promotion you can use the displays to shed light on the situation. It is …

Banner Printing

material used for flags. Normally, these are thicker than paper is, and they offer more durability.

The banners don’t have an official size. They can start at 12 inches (more or less 30 centimeters) and can reach even 10 feet (3 meters) in height and width. The size depends on what the client wants. Of course, banners can come printed in huge sizes, while small prints are for posters and not banners (they are printed on large sheets of normal paper).

The banners can also come printed in duplex (2 sides) or simplex (1 side). The simplex side is more popular and lots of companies don’t even offer duplex printers for banners. Others might offer this option and it is great if the banners are hung in a place with a lot of traffic. But it is important to remember that printing duplex banners can be more costly.

There are banners that are made from a certain type of material for both inside and outside usage. For the inside, the banners can be put on walls, ceilings, windows, etc. Usually these post marketing messages and can be used for dances or parties. They are made out of a thin material …

Trial Membership Business

The campaign to get new $37 members is really a campaign to show people how valuable the membership is, and set it up so that the $1.99 is simply too good to pass up.

If he had ONLY offered the $1.99 membership, he would not have properly established the value of the membership, and I don’t’ think his results would have been as good.

And all of this isn’t even counting the members he did sign up during that week long campaign at $37 a month each.

So how can you use this in your own membership?

First, you want to provide plenty of value inside your membership so that new members stay for a long time.

Find out exactly what members want and give it to them. Have a place inside your membership where members can actually request new features be added to the membership

Next, really establish the value to prospects. Use lots of testimonials to show how your membership helps members to achieve their goals. You want to build the value so high that cost of membership seems low by comparison.

Lastly, offer your trial membership for only a day or two before closing it. This gets …

Fuel Inventory

Managing fuel also means installing appropriate measures to safeguard other assets in case there is fire. Other measures that the management deems proper should be in place that is dictated by law, including the dimension and the location of the fuel storage and insurances to be done.

Management may use an accounting application to facilitate fuel inventory. This application will keep records of the information that are entered in it. Now this entry of data can be done automatically in case the equipment is compatible with the app and vice versa. However, once compatibility is there, what the management can see for itself is the amount of reduction in work that would have been needed – no more will the manual entry is needed, and neither will there be the need of making copies of one entry as required by the books.

The app also gives an opportunity for checking and referencing the figure in the books; any abnormalities can be investigated as the management finds it. Moreover, this finding is aided by the app because it provides real-time information to the management. This means not only information needed to make decisions are available when they want it, the information …

Communicate With Your Clients

One way for you to consider communicating on a regular basis with your clients is to be visible. One of my past clients, Terry Johnson, Owner of Johnson’s Car Wash in Wayne, MI does this very well. Throughout the day, he makes it a point to walk around and stop and talk to his clients. He knows many of them by name. He listens to them and he hears what they like and he hears what they don’t like. By walking around and talking with his clients, he has developed a solid connection with the people that sign his paycheck.

Another major benefit is that his clients feel a connection with him. “They feel special because they talk to the owner.” Is that important? You bet it is. Remember, the number one reason why a client or customer will quit doing business with your company, is because they get a feeling that you or your staff do not care about them.

Your clients want to be listened to and they want to feel appreciated. By being visible to them, your clients have access to you and they like that.

Another way to communicate with your clients, is to watch their …